Dynatrace plans for their Digital Business Analytics software module to provide answers about conversions, orders, churn, release validation, and customer segmentation in a single place. Dynatrace likes to break down its modules into four key elements, and they've told us what their planned components are for Digital Business Analytics; transactions, analytics, conversions, and automation. The transactions component is exactly what it sounds like, but the conversions component is a bit more interesting. Dynatrace views conversions as including not just customer conversion rates, but also product revenue breakdowns, geolocation information, and all forms of customer categorizations. Analytics are provided by Dynatrace's AI algorithms. The last component, automation, is composed of Dynatrace's AI developing a baseline of performance for the customer's business and then alerting them when it detects anything outside that baseline. Dynatrace is also planning to provide APIs to allow customers to customize workflows and alert handling.
Dynatrace Announces Business Analytics Software