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LenovoEMC Rebranding Iomega Announced Discussion

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LenovoEMC is announcing the rebranding of their Iomega network storage products and programs which places significance on the identity of the joint venture. The transformation starts with a new Acronis agreement to provide PC backup software for Lenovo storage devices. The new branding means that consumer products that previously solely went by the Iomega branding now take on Lenovo Iomega branding. That includes the desktop single-drive Lenovo Iomega EZ Media and Backup Center, the desktop double-drive Lenovo Iomega ix2-300d Network Storage and the desktop quad-drive Lenovo EMC ix4-300d Network Storage.

LenovoEMC Rebranding Iomega Announced

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