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Brian

Apple's Acquisition of Anobit Confirmed by Netanyahu Discussion

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While not yet confirmed by Apple, it appears their widely rumored acquisition of Anobit has been completed. Anobit is based in Israel and provides several storage components like mobile flash controllers, along with their own line of enterprise SSDs. Confirmation of the transaction comes via Twitter post from Israel's Prime Minister Benjamin Netanyahu, "Welcome to Israel, Apple Inc. on your 1st acquisition here. I'm certain that you'll benefit from the fruit of the Israeli knowledge."

Apple's Acquisition of Anobit Confirmed by Netanyahu

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Intel should have bought SandForce, I may never understand why they didn't. Would have been a lovely fit for what's essentially pocket change for Intel.

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Fair point, but if you look at the value of the asset...SandForce sells exponentially more processors than Indilinx. That's why I think it's a better deal...that and the fact that LSI kept SF alive when Intel or Micron could have bought SF then given the middle finger to everyone who uses the processors now. That would have been interesting ;)

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While the move to some may be a bit strange, Apple to this point has preferred to buy or license storage components, there's clearly a land grab going on in the SSD controller space. Owning your own controller offers numerous market advantages including reduced materials cost, improved support and core differentiation from competitors. OCZ Technology bought Indilinx earlier this year and LSI recently announced what looks like the deal of the year with their acquisition of SandForce.

Apple clearly sees the writing on the wall - the future of storage is solid state, and to be in the best position to compete, companies must own their own processor technolog

Really? That ur best analysis? Like some other stock brokerage analysts?

As the world's largest technology company with a *huge* cash reserve, Apple could buy any number of hardware companies. Was speculated many times in the past Apple could by ATI (b4 AMD did). Apple could likely, w/shareholder enthusiasm, buy Intel(no need 4 even a hostile takeover)! Buying Intel won't happen, but it would be just great to see those here and over on 'Apple h8trs r us' bust a groin, venting in fury over Armagedon :D, would make their whole worthless lives have meaning, such that they could whine & whine& whine about how their Winblows machines are crap since Apple took over Intel, rflmao.

Historically Apple has had problems with both the ATI & Nvidia GPU's, but Apple could (try) even buy *both* of those companies...yet they don't???

If as u say, Apple finally, late to the game (yeah sure, if u want to believe that, fine) decided it must buy some company b4 it's too late to stay "competitive", why oh why, has Apple used sub-par performing Samsung & Tonshiba SSD's in their laptops in the past???

http://www.electronista.com/articles/11/12/20/apple.deal.for.anobit.said.sealed/

Apple is believed to already use this in iOS devices and the MacBook Air to improve the reliability of multi-level cell flash memory, which is denser and cheaper than single-level cell but normally not as long-lasting. The Israeli firm claims to get SLC's trustworthiness even in three-bit-per-cell flash used for some of the highest-capacity hardware.

^thought this was interesting as I find it hard to believe 3bit/cell flash could even approach SLC 'trustworthiness' *and* maintain a large capacity lead.
Apple is believed to be also setting up a Haifa research center that would further boost its technological presence in the country. Israel has become an important location for technology firms outside of North American and Europe, and is often known in the West for its Intel offices.

For Apple, the deal represents one of its biggest ever, eclipsing the fateful deal to buy NeXT after accounting for inflation. The company has been turning to hardware acquisitions to give it a unique edge and bought PA Semi for what would lead to the customized A4 and A5 chips in the iPad, iPhone, and iPod touch.

^that seems to be the more common variable that Apple seeks---part of the competitive edge in obtaining customized hardware designed specifically for Apple products, to work well with their product needs--- least this is electronista's editorial analysis. Apple seems to be on good terms with Intel (was at least while Steve Jobs was alive), so they get customized support w/o needing to buy out Intel :D Edited by udaman

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