The article says "Kaspersky claims that the new backdoor is perfect in design. Each time you turn your PC on, the system BIOS loads the firmware of all hardware components onto the system memory, even before the OS is booted. This is when the malware activates, gaining access to critical OS components, probably including network access and file-system."
I'm pretty sure the system BIOS does NOT load the firmware of all hardware into its own memory space.
Back in the old days we used to have something called "BIOS shadowing" which DID copy the ROM of certain hardware, usually VGA BIOSes, into memory for faster access.
But I've never heard of the hard drive ROM being loaded into system memory during regular use.